Peyton’s Place Gets New DNA!

Peyton’s Place is getting a makeover of sorts, although, customers won’t see any new wallpaper or logo changes, its in the DNA of the boutique.

“I’ve been trying to get back here since after college!” laughs Katie James, the new manager and buyer. Earning her degree from the University of Texas, along with three years buying experience from Neimen Marcus in Dallas, it was only a matter of time before Katie took measures into her own hands. Standing in 3 inch heels, long blonde hair, and a friendly smile, it is no wonder this Texas native chose to pursue her career in fashion — her easy going yet clean and focused style is elegant and evident.

Peyton’s Place recently celebrated it’s 3rd year anniversary at its current location on 212 Lavaca Street. Glowing 5 star rating on websites like Citysearch have helped put the boutique on the map for destination shopping. “It just makes my day,” says James, who offers guidance to both local and traveling clients looking to outfit their important events. “It doesn’t matter if it’s a business meeting, a 10 year reunion, or a rehearsal dinner,” says James. If the mélange of sophisticated clothing options are the main attraction, it is the thoughtful yet simple selection of accessories that keep this boutique at the forefront of women’s minds: flattering yet controlling shape wear, the ever elusive and highly indulgent laundry detergent for unmentionables, and the perfect selection of small accessories to gift your girlfriends (and show off what great taste you have).

Embracing Austin’s unique take on the latest trends, Katie James also accounts for the hot Texas weather. Summer’s latest lightweight additions that have started to trickle into the store include L.A.’s own Fluxus brand clothing seen on Jessica Alba and Nicole Richie. With a penchant for offering pleasantly surprising deals, Peyton’s Place offers silk dresses under $200 and gifts, like their Alex and Ani personalized bracelets. The direction of the boutique seems to want to capture the essence of Austin —  while we appreciate the evening wear, the cocktail dress still remains at the top of the list.

www.peytonsplaceaustin.com

+This article was re-posted from the Launch787.com website.  Didn’t you know I was a contributing writer there?   More of my articles on Launch787.com

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