It is the answer to all my prayers.
If you’ve ever tried to buy something on Gilt you know that it is a time sensitive issue. A particular James Perse boatneck pocketed cashmere number I had been hunting for months appeared on Gilt one fantastic morning. In the time that I scrolled back up from the bottom of the page to buy this dream number it had been purchased. I went into a deep depression for about a week.
Time is of the essence – when the clock strikes 11 (central standard time for the Gilt Groupe issue) – you better have your hand on the mouse and ready to click into action. There are several brands that are sold out a mere five minutes after the “doors” open.
It is today that I am happy to announce the unveiling of the iPhone App. With push notifications that alert the user to the start of the sale, a woman on the go can easily excuse herself and iPhone her way into a new wardrobe with the touch of a thumb.
and for the one’s who don’t have an invitation yet: